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Global Competitive Strategy by Daniel F. Spulber

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Global Competitive Strategy by Daniel F. Spulber

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$10.97

Quick Overview

Originally published in 2007, Global Competitive Strategy is an indispensable strategic toolkit for international business.

Details

Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.

Additional Information

SKU GOR005955188
Title Global Competitive Strategy
Author By (author) Daniel F. Spulber
Contributor No
Condition VERYGOOD
Binding Type Hardback
Publisher Cambridge University Press
Year Published 2007
Page Number 306
ISBN 0521880815
ISBN13 9780521880817
Cover Note Book picture is for illustrative purposes only, actual cover or edition may vary.
Prizes No
Edition Text N/A
Note This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No

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