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How to Produce Successful Advertising: A Guide to Strategy, Planning and Targeting by A. D. Farbey

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How to Produce Successful Advertising: A Guide to Strategy, Planning and Targeting by A. D. Farbey

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$26.99

Quick Overview

This handbook takes the reader step-by-step through the planning and implementation of a successful advertising campaign. The author discusses every stage of the advertising process and this third edition also includes coverage of advertising on the Internet.

Details

This handbook takes the reader step-by-step through the planning and implementation of a successful advertising campaign. The author discusses every stage of the advertising process and this third edition also includes coverage of advertising on the Internet. There are sections on: developing the most effective message; planning and targeting; space buying and advertisement production; evaluation and budgeting; and suppliers and agencies. The text is aimed at those who use advertising and who require insight into the day-to-day practice of producing advertisements and planning them skilfully.

Additional Information

SKU GOR003113805
Title How to Produce Successful Advertising: A Guide to Strategy, Planning and Targeting
Author By (author) A. D. Farbey
Contributor No
Condition VERYGOOD
Binding Type Paperback
Publisher Kogan Page Ltd
Year Published 2002
Page Number 176
ISBN 0749436344
ISBN13 9780749436346
Cover Note Book picture is for illustrative purposes only, actual cover or edition may vary.
Prizes No
Edition Text N/A
Note This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No

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