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Managing Innovation: Integrating Technological, Market and Organizational Change by Joseph Tidd

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Managing Innovation: Integrating Technological, Market and Organizational Change by Joseph Tidd

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$24.24

Quick Overview

This text seeks to provide a framework which integrates the management of technological, market and organizational innovation. The key themes include the identification and development of core competencies, and the constraints imposed by different technologies and markets.

Details

Technologies are increasingly complex and expensive, markets are more competitive, and products and services more difficult to differentiate. In such an environment organizations achieve competitive advantage through innovation. They must approach innovation in its broadest sense, including technological development, marketing strategies and new work practices. The corporate capacity for continuous change must be dramatically increased. This demands an understanding of the management processes that translate new technologies and market opportunities into successful products and services This text seeks to provide a framework which integrates the management of technological, market and organizational innovation. The key integrating themes are the identification and development of core competencies, the constraints imposed by different technologies and markets, and the structures and processes for organizational learning. It draws on the current management research and international best-practice in strategy, marketing, organizational behaviour and technology management to provide managers with the knowledge to understand and the skills to exploit innovation at all levels.

Additional Information

SKU GOR001554532
Title Managing Innovation: Integrating Technological, Market and Organizational Change
Author By (author) Joseph Tidd
Contributor By (author) John Bessant
Condition VERYGOOD
Binding Type Paperback
Publisher John Wiley and Sons Ltd
Year Published 1997
Page Number 390
ISBN 047197076X
ISBN13 9780471970767
Cover Note Book picture is for illustrative purposes only, actual cover or edition may vary.
Prizes No
Edition Text N/A
Note This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.

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