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Ping: How to Tap into the Power of Traditional and Social Media to Massively Improve Your Profile and Profits by Alan Stevens

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Ping: How to Tap into the Power of Traditional and Social Media to Massively Improve Your Profile and Profits by Alan Stevens

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$13.01

Quick Overview

Deals with social media (Facebook, LinkedIn, Twitter), as well as the traditional media (TV, radio and print). This hands-on manual shows you how to combine a powerful core message with an integrated publicity campaign and ping your audience to raise your profile and profits.

Details

'PR is about managing the flow of information between you (or your business) and the public. That's all there is to it. These days, the flow is not one-way. You ping and stuff comes back. Some people are handling this two-way information flow better than others' - Alan Stevens. Ping is not about social media (Facebook, LinkedIn, Twitter). "Ping" is not about traditional media (TV, radio and print). "Ping" is about both. In this hands-on manual, 25-year media veteran and coach, Alan Stevens shows you how to combine a powerful core message with an integrated publicity campaign and ping' your audience to raise your profile and profits. Whether you want to promote yourself or your business this book will show you how you can do it at very little cost and engage with an audience larger than you ever thought possible. The rules of the PR game are here in this book. Read them carefully and heed them well. If you understand and apply them, your business will soar. None of these tips are difficult to learn or costly to implement.

Additional Information

SKU GOR002309009
Title Ping: How to Tap into the Power of Traditional and Social Media to Massively Improve Your Profile and Profits
Author By (author) Alan Stevens
Contributor No
Condition VERYGOOD
Binding Type Paperback
Publisher Lean Marketing Press
Year Published 2009
Page Number 168
ISBN 1905430701
ISBN13 9781905430703
Cover Note Book picture is for illustrative purposes only, actual cover or edition may vary.
Prizes No
Edition Text N/A
Note This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.

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