My Cart

You have no items in your shopping cart.

Cart is Empty

Pre-loved Books | Why Pay More For New?

Product Details

The Emergence of Modern Marketing by R. A. Church

The Emergence of Modern Marketing by R. A. Church

Only 1 left

$125.53

Quick Overview

A collection of essays that considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom.

Details

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.

Additional Information

SKU GOR008192599
Title The Emergence of Modern Marketing
Author Edited by R. A. Church
Contributor Edited by Andrew Godley
Condition VERYGOOD
Binding Type Hardback
Publisher Taylor & Francis Ltd
Year Published 2003
Page Number 160
ISBN 071465390X
ISBN13 9780714653907
Cover Note Book picture is for illustrative purposes only, actual cover or edition may vary.
Prizes N/A
Edition Text N/A
Note This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.