My Cart

You have no items in your shopping cart.

Cart is Empty

Pre-loved Books | Why Pay More For New?

Product Details

The Pocket Media Coach by Alan Stevens

The Pocket Media Coach by Alan Stevens

Only 1 left

$9.74

Quick Overview

Provides a toolkit to help you cope in any media situation. This guide explains how to create and deliver a core message, how to use body language, and how to answer tricky questions. It is a combination of 5-minute guides, check lists, and trade secrets. It is aimed at individuals, and small and large companies, which need to be media-savvy.

Details

"The Pocket Media Coach" provides simple, easy-to-follow advice - even if you are due on air in 15 minutes! With a combination of 5-minute guides, essential check lists and trade secrets, this guide provides a toolkit to help you cope in any media situation. In simple language, it explains how to create and deliver a core message, how to use body language, and how to answer tricky questions. Who needs "The Pocket Media Coach"? Individuals - One day, we all receive our "15 minutes of fame". Will you be ready? If you have this book to hand, you will! Small Companies - Developing a good relationship with reporters is the most cost-effective way of promoting your business. If you can position yourself as an expert, seek out media opportunities, and perform well, you will be asked to appear time and time again. Large companies - Every company needs to be media-savvy these days, in both a reactive and proactive way. If the media seek you out, you need to represent your company well - "No comment" is not an option. If you build a good relationship with the media, your company will benefit from the repeated mentions every time you appear, and the confidence your customers feel when they see or hear you.

Additional Information

SKU GOR003384276
Title The Pocket Media Coach
Author By (author) Alan Stevens
Contributor N/A
Condition VERYGOOD
Binding Type Paperback
Publisher Little, Brown Book Group
Year Published 2005
Page Number 160
ISBN 1845280741
ISBN13 9781845280741
Cover Note Book picture is for illustrative purposes only, actual cover or edition may vary.
Prizes N/A
Edition Text N/A
Note This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.